Introduction
Bicton Central is more than a shopping precinct — it’s a neighbourhood of makers. A place built on connection, creativity, and care. Over the past two years, their story has unfolded through shared experiences, photographs, and community — a collaborative effort to show the heart behind each small business.
When Orpheus Creative began working with Bicton Central, the goal was never just to market — it was to document a community. We wanted to build a digital presence that felt as human as the people who shaped it: the florist who knows every local by name, the baker who starts before dawn, the butcher who carves by hand. This project was about storytelling in its purest form — giving visibility to the makers, and giving Bicton a collective voice.
The Problem
Before this work began, Bicton Central had no social presence. Its stories existed only in conversation — exchanged across counters, shared over coffee, passed between locals who already knew their makers by heart. But outside of that community, few knew the stories within those walls.
The challenge was to create a social identity from nothing — one that wouldn’t feel like advertising, but instead like belonging. The mission was to build a platform that could bridge the physical and digital worlds, carrying the warmth of local relationships into an online space where new audiences could feel part of something familiar.
Our Solution
We began with people, not posts. Every story started face to face — time spent in studios, kitchens, and workshops, learning the paths that led each maker to their craft. Through planned photography and professional videography, we built a visual library that captured not just what they sold, but who they were.
Each piece of content was designed to tell a story: an interview filmed in the back of a shop, hands in clay or dough, the laughter of a family-run business. On social media, these stories were woven together — each caption written with honesty and heart, avoiding sales-driven language for something much more human.
We created and managed Bicton Central’s new Instagram and Facebook platforms from the ground up, curating a feed that moved like a journal — part visual storytelling, part local memory. Behind the scenes, strategy and scheduling ensured consistent growth, while personal engagement fostered genuine connection between makers and their community.
Final Thoughts
The response was immediate and heartfelt. Locals began commenting with memories, gratitude, and pride — long-time customers reconnecting with familiar faces, and new visitors arriving simply because a story moved them. Over time, Bicton Central had grown into an online community with nearly 1,000 followers — not as metrics, but as people.
For the makers, the impact was tangible. They saw an increase in foot traffic and messages of support from across Perth. For the community, it became a place to rediscover local spirit — a reminder of why small businesses matter.
For Orpheus Creative, this project was a reminder that storytelling is the truest form of marketing. When done with sincerity, it doesn’t just attract an audience — it builds relationships, inspires pride, and captures the quiet beauty of everyday creativity.
