Introduction
Zestee is a Perth-based eCommerce brand bringing simplicity and energy to everyday life through their portable, rechargeable blenders — a product designed for movement, health, and modern living. When we began working with Zestee in its early stages, the challenge wasn’t just to sell a product, but to build a brand that felt alive.
From the beginning, the vision was to transform Zestee from an unknown startup into a trusted, recognisable name in the wellness space. What started as a small idea — a compact blender you could charge and go — would become a symbol of convenience, creativity, and connection.
The Problem
When we first began collaborating, Zestee faced the realities of early eCommerce life: limited reach, low brand awareness, and minimal profitability. The product had potential, but few knew it existed. With a small budget and no existing brand authority, the challenge was twofold — create visibility and build trust.
For any direct-to-consumer brand, especially in its infancy, the path to profit is never instant. Before sales could grow, Zestee needed credibility — a clear identity, a consistent online presence, and content that made people believe in the brand before they bought from it.
Our Solution
We worked closely with Nadija, Zestee’s founder, to build the brand from the ground up. Through a clear growth strategy, we focused first on awareness — developing a paid Meta advertising approach that introduced Zestee to new audiences while building credibility.
A professional photoshoot and bespoke ad design brought the brand to life visually, while carefully crafted campaigns established a recognisable voice. With custom targeting and data analysis, we refined reach and engagement week by week, strengthening both community and confidence.
Once brand trust was established, we shifted focus to conversions — launching performance-driven campaigns that delivered remarkable results, achieving a 400% increase in sales from a modest budget.
Final Thoughts
What began as a small-scale project evolved into a brand transformation. Zestee became more than a portable blender — it became a lifestyle statement, a symbol of simplicity and freedom for everyday users.
For Nadija, the growth was more than numbers; it was validation — proof that creativity and strategy can turn an unknown product into a household name. Her trust and commitment to the process allowed Zestee to scale sustainably and authentically, reaching a loyal audience who not only bought, but believed.
For Orpheus Creative, this project was a reflection of our core philosophy — that great marketing is not just about reach or revenue, but resonance. By blending creative storytelling with strategic clarity, Zestee found its rhythm — one powered by people, passion, and possibility.
